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"The brand associates " VS " La Hai strategy "
From;  Author:Stand originally

Information of Chinese brand website (origin: Sale and market writer: Yellow peaceful yuan)

By 2005, hundred years wisdom course of study is come from 9 face emperor the 100 flavour group of Luoyang undertook brand conformity.

100 flavour group has had 40 old histories, it is Chinese dressing association 10 beautiful of unit of standing director unit, chairman of association of Henan province dressing, whole nation " Tie Jiang is changed " soy is pilot manufacturing company. 40 come for years, 100 flavour group tastes quality casting with excellent yield the banner of sincere letter, character, what produce " build the name of a river in Shaanxi and Henan provinces " card dressing quality selectives examination percent of pass 100 % , have in Central Plains area taller famous degree.

For the development dilate with further business, leader of 100 flavour group found hundred years wisdom job, brought silk of vinegar of iron aggrandizement soy, rice, mustard and the Luoyang that develop recently flooey egg a few kinds of products, hope to be given counsel by me, transform to what the brand undertakes pledging.

After acting contract is signed, I organize the picked troops of two sides of hundred years wisdom course of study quickly to establish composition by force group of project of the name of a river in Shaanxi and Henan provinces.

Pass pair of brand current situations examine, I undertook brand strategy conformity to building the name of a river in Shaanxi and Henan provinces, this among them, successful the biggest key depends on " the brand associates " .

"Build the name of a river in Shaanxi and Henan provinces " taste what list price is worth to associate

1, " Luoyang " the value that derives

9 face of A) the Supreme Being -- 5000 the culture soil of ply, the celestial being hutch of emir influential officials 100 flavour, the history is long, Luoyang water banquet is fastened for local dish of the representing;

The countryside of B) peony -- beautiful, natural and graceful, showily, country " color " day " sweet " .

2, the brand advantage of the oneself that build the name of a river in Shaanxi and Henan provinces

A) 40 old casting colors of sincere letter, tone;

Quality of B) 100 % selectives examination percent of pass;

Association of C) China dressing is standing director unit;

D) Henan saves unit of dressing association chairman;

10 beautiful of E) whole nation " Tie Jiang is changed " soy is pilot manufacturing company.

3, character connotation: Brew is delicate, deliver health

Delicate, health comes from A) to make technology scientificly;

Delicate, health comes from B) rigorous quality management;

C) is delicate, healthy the responsibility that comes from pair of consumer;
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